Why Is Blogging So Important In Any Digital Marketing Strategy

Explore the power of blogging for digital marketing success with Webflow. Discover tips for value, SEO, brand awareness, and more

May 8, 2024
5 Mins
Marketing
Table of Contents

Blogging is a powerful key component to any digital marketing strategy, it can increase your leads by 67% and get you up to 97% more links to your website.

It is through engaging blogs that are well-written, and provide valuable information which attracts visitors. Through blogs, visitors can gain extensive knowledge about your business and the products and services that it has to offer.

With blogging, you can create a beneficial medium to convert visitors into customers.

Did you know 61% of online users in the US have bought something after reading a blog?

An effective digital marketing strategy always revolves around a business’s website. The more people you can attract to your website, the more people you convert.

Creating relevant content for visitors and existing customers is one of the key benefits of blogging – and the Webflow platform is just made for this.

Webflow gives you the freedom to create blogs that are completely tailored to your needs. With a large number of different blog templates in Webflow, you can play with formats and create layouts according to your taste.

Creating a link to any of your social media platforms will ensure that your social media followers will scroll through your blogs which would indirectly help to increase leads and conversion rates. This will also give your social media followers a reason to click through to your website.

Did you know 23% of social media posts now include a link to a blog post?

Your prospective customer wants to learn about your product or service in detail from your website, and posting engaging blog content is the best way to build that connection with them and provides an informative element to your site's overall UX.

Posting blogs regularly helps you engage directly with a user’s questions and queries that they are typing in a Google search.

These questions help you to understand whether your customers are getting the information that they need from your blogs and also help to know if your keywords are performing well.

Now let's dive deeper into why blogging is so important and how you can use Webflow to harness the power of blogging for your success.

1. Blogging Builds Value

1. Blogging Builds Value

When you create blog content you are building value within your business. This is because blogs provide another source of enhancement to increase the connection with your customers.

Consumers are hungry for valuable information like to find solutions and appreciate that you are educating them on whatever you offer.

If your website visitors have questions about a product or service you have written about, make sure you have a direct link on your blog so they can make their queries, and respond to them directly on your website.

Unlike many social sites, a blog is searchable on your website. Your website comments and reviews last longer than any Twitter response or Facebook post.

Did you know you can build trust by being a source of information?

Consider what is important to your target market and existing customers, and how your product or service will benefit them. What problem does it solve, and how will it help them overcome some barriers or do their jobs better?

Many businesses just do not provide this in their blog content. By focusing on features and answers instead of benefits, and by shifting your focus to providing content that focuses on your customers’ wants and needs you are adding and building value to your brand.

2. Improve SEO & SERPs

2. Improve SEO & SERPs

Blogs increase your SEO. Fresh content is key to upping your competitors on the search engine results page. Google loves updated content, and new content on your website can help to improve SERP rankings.

You can also boost your search keyword rankings by using specific keywords about your product or service.

Did you know businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t?

It may be difficult to regularly update your static content, but you can add some engaging new topics from your team members by getting them to share their experiences at events or about the latest trends within your industry.

Creating blogs in Webflow gives you the freedom to export the entire blog’s code which can have a major impact on your SEO ranking.

Even something simple like updating images can make an impact. Regular blogging about your business, product, or service will naturally increase your search keywords. Be aware of the keywords you are using, and make sure to utilize them correctly as this will only increase results.

3. Boost Brand Awareness

3. Boost Brand Awareness

Brand awareness is an exceptionally important element of digital marketing, blog posting will allow your business to show your potential prospects and existing customers a personal side of your business.

Creating a connection between your brand and the customer is crucial. The best branding campaigns are rooted in fantastic storytelling, what other way to directly provide that epic story than blogging? Consistent blogging also will help to brand hourly and brand trust. You can increase this by providing questionnaires or polls to see what type of content your users want to read.

Did you know 60% of consumers feel connected to a brand after reading custom content and that 60% of blog posts convert with a mention of a product or brand name?

There are a number of different templates in the Webflow. You should filter only CMS templates that give you access to the CMS panel, which allows you to avoid complex design and development processes.

A comprehensive blog is an excellent way to reinforce your brand's image on the market. Posting new and enlightening content on your website shows your knowledge about your product or service. Do not forget that brand awareness and trust go hand in hand, having a blog with that yin and yang aspect will project that.

4. Blogging Statistics

Take a look below at some blogging stats.

  • 77% of online users read blogs
  • The return on investment of business bloggers is 13x greater than that of non-bloggers.
  • People will tend to read blogs with titles between 6-13 words, these blogs get the most consistent amount of traffic and hits.
  • 60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog.
  • 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson.
  • 82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines.
  • 1 in 10 blog posts is “compounding”, meaning that organic search steadily increases their traffic over time and improves lead generation.
  • As much traffic is generated by one compounding blog post as by six regular blog posts put together.

In Conclusion

Blogging is vital for your growth and success. When it comes to executing a successful digital marketing strategy, blogging is still a very powerful key component.

Especially when you create blogs in Webflow.

Creating a blog from scratch with Webflow could be challenging but not if you use Webflow templates which are pre-made layouts that you can further customize.

It is crucial to build trust with your customers to grow your business and making blogs is a secure step toward success.

Your website should have quality content that reflects your expertise regarding your products and services. It is imperative to understand and appreciate the need for consistent and interesting content.

Yasser Aly
Founder & CEO

Yasser Aly is the driving force behind Imbassy. With a passion for revolutionizing digital experiences. With a profound understanding of technology and business, he spearheads Imbassy's mission to empower brands through innovative solutions. Yasser's expertise and dedication drive Imbassy's commitment to excellence, shaping the future of digital marketing and customer engagement.

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