What Are Digital Marketing Sales Funnel?
“A digital marketing sales funnel is a combination of marketing tactics utilized to generate traffic to your business and nurture them properly to become loyal customers who advocate for your business.”
New Digital Marketing Funnel
- Focuses on a non-linear experience
- Consists of up to 10 steps
- Thinks about the behaviors driving a user
Old Digital Marketing Funnel
- Focuses on a linear experience
- Consists of four steps
- Thinks about universal user behaviors
Overall, the new digital marketing funnel focuses more on each user than the old one. While moving towards a non-linear journey poses more of a challenge to businesses, it allows your company to provide a better experience to your target market.
How Does a Digital Marketing Funnel Work?
If you think about the fundamental use of a funnel, you place the funnel where you want something to pour into, then you pour the substance into the funnel and it fills the container.
A digital marketing sales funnel follows the exact same concept. First, you build your sales funnel to achieve a specific objective – a customer purchasing xyz product/service from your business. Then you fill your sales funnel with traffic using digital marketing tactics to drive that traffic from the top of the funnel to the bottom of the funnel where they convert into a paying customer and become an advocate for your local business.
AIDAA – Digital Marketing Funnel Formula
Most digital marketers will tell you that digital marketing sales funnels utilize a 4 or 5 stage funnel following the AIDAA formula.
Each letter of the formula represents a stage throughout the digital marketing funnel. In order to convert a visitor into a customer who is an advocate for your brand, you have to nurture them from the time the enter the funnel until they become a customer.
With that said, not every person who enters your digital marketing sales funnel will turn into a customer. However, you can greatly improve your odds utilizing this formula to establish a lasting relationship with the prospect.
What Are The Components of a Digital Marketing Sales Funnels?
Obviously, this is easier said than done so let’s break down the three main components of a digital marketing funnel:
- Foundation – Defining your objective
- Floodgates – Getting traffic into your funnel
- Sales Funnel – Moving traffic from the top of the funnel to the bottom
The Lead Magnet for Your Sales Funnel
To set up the lead magnet for your digital marketing sales funnel, there are several tools you can utilize. Below is a list and links to our favorite tools for building lead magnets and web pages.
- Divi Builder
Make your digital marketing funnel work for your business
Need help developing a digital marketing strategy that works with today’s online marketing funnel?
With more than 20 years of experience, Imbassy can help. Our award-winning team of more than 200 digital marketing specialists can adapt your strategy for today’s consumers, helping your business grow its revenue and its team.
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