Wondering what people are saying about your brand, product or service but in a more budget-friendly way? We got you covered with this Best Social Media Management Software 2021 list!
The market is flooded with social media management tools. Since almost each of them provides all-in-one services, some appeal to more specific needs than others. That’s why we started to see rapid growth in the number of social media monitoring, listening, reporting and analytics tools independently of the social media platforms.
No doubt that these tools, which serve different purposes, have been segmented like free, paid or open-source recently. So now, it is possible to find out the best digital marketing solutions for unique requests. One of these solutions is free social media monitoring tools.
What is social media monitoring?
Social media monitoring is an algorithm-based process that tracks keywords, mentions, conversations, blogs, wikis, search engines, social media and other online platforms.
What do social media monitoring tools do?
Simply put, a social media monitoring tool focuses on gathering and analyzing all conversations about your brand through social networks. Most businesses, especially eCommerce store owners use a monitoring tool to get to know what their businesses’ public perception is. Once they have an idea of their perception, they can take relevant actions to build strong relationships and also raise awareness online.
Even though there are a vast number of other benefits that social media monitoring tools can provide, some monitoring software might cost unreasonable amounts for taking advantage of these benefits. That’s why we have gathered the best social media monitoring tools together to save your pocket!
6 Best Social Media Management Software to Make Your Life Easier
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
So what does the Hootsuite free plan include? This option is decently robust with the ability to:
- Manage 3 social profiles in one place
- Schedule 30 posts in advance
- Generate leads with social contests
The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!
TweetDeck is another handy monitoring tool for Twitter accounts that offers a comprehensive dashboard to track users, hashtags, topics etc. You can divide the dashboard into parts for your niche audience and competitors. So, that makes it easier to see all conversations happening around you.
When you log in to your dashboard through your existing Twitter account, you can tweet or mention someone within the platform. As TweetDeck already lets you track in real-time online conversations that have been made about you, what else would you like?
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.
In reality, BuzzSumo is known as a content marketing software. However, content creation is mostly related to finding the best topic or competitor that performs well, to discover the most popular content across all social networks becomes easier with getting help from the monitoring tools. Although BuzzSumo offers a free plan with limited access to the features, you can upgrade your package at any time.
BuzzSumo enables you to see the content when you mentioned your keyword in the first place. Also, if one of your competitors mentions the keyword too, you will get notified through the platform. Thanks to the BuzzSumo dashboard, it stores all activities as a daily, monthly or yearly report in case you need any time.
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Concluding Best Social Media Management Software for 2021
With all these free social media monitoring tools in mind, it would not be fair if we highlight only one monitoring solution. As each business has its own unique needs, it’s better to be aware of your needs in the first place. Then, you can be more set to choose the right one for your business.