August 10, 2021 Abeer Mohamed

Instagram Influencer Marketing Campaigns from 2021

How do you do influencer marketing on Instagram?

Reading Time: 6 minutes

Instagram Influencer Marketing Campaigns become widely famous and effective making it inevitable to be overseen. From smaller businesses to the bigger ones have been using this influential new way of marketing for their products and services.

However, does this new version of marketing really have an effect on your sales?

study conducted recently found out that over 94% of all marketers around the world confirmed that influencer marketing campaigns are indeed very influential.

 

How can influencer marketing be effective?

Taking the insights of professional marketers into consideration, we need to ask ourselves the question of how influencer marketing campaign ideas can be effective.

For any Instagram Influencer Marketing Campaigns to contribute to the brand, there are some points to consider about the influencer. Project owners should make a detailed research about the influencer that is going to be useful for the marketing campaign.

Also, using certain tactics and platforms can be useful.

 

How effective to include Linkedin?

As known and recognized worldwide, Linkedin is a social network for professionals. It brings all professionals from different backgrounds together and it is a great place to look for when you need to hire an expert.

To come up with great influencer marketing ideas, using Linkedin is a brilliant idea. Linkedin influencers can give you the best marketing service that is right for your business.

 

How to Do Influencer Marketing Campaigns?

There are 10 steps to build a great influencer marketing campaign:

 

  1. Set your goals by visualizing what success would look like to determine your key metrics.
  2. Identify the target audience you want to reach through your influencer.
  3. Determine your budget to identify how many and what tier of influencer you can afford.
  4. Choose your channel(s).
  5. Choose an Influencer Tracking & Managing tool.
  6. Identify & choose your ideal influencers.
  7. Reach out to your influencers to reach an agreement.
  8. Track and evaluate the campaign and optimize when needed.
  9. Compensate your influencers fairly.
  10. Measure and evaluate the success of your campaign.

If you want a more detailed guide of what each of these steps look like, visit our influencer marketing guide.

Now, we understand that this seems like a lot! However, using a tool like Keyhole can take care of finding the perfect influencer, optimizing your influencers’ campaigns, tracking all your influencers’ performance in a single dashboard in real-time, and measuring the impact of your campaign.

 

5 Instagram Influencer Marketing Campaigns from 2021

 

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common?

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best way to reach young adults who use dating apps and food delivery services through a celebrity Instagram influencer campaign..

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson.

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes.

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

 

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them.

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way.

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.

 

Instagram Influencer Marketing Campaigns - 1. Uber Eats X Chipotle X Hinge X Rebel Wilson

 

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership.

 

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly.

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

 

Instagram Influencer Marketing Campaigns- McDonald’s X Travis Scott (#cactusjack)

 

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline.

Occasionally, HelloFresh uses celebrity influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it.

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

 

Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month.

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  Social Media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

 

 (#hellofreshpartner)

 

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for.

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373% and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

 

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise.

This is the ideal in Instagram Influencer Marketing Campaigns: to find an influencer that is knowledgeable and passionate about your brand, and can express so in their own words.

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment.

 

Biossance X Jonathan Van Ness

 

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity.

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features their style guides. In doing so, ASOS makes its brand welcoming for all shoppers.

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look.

 

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses its Instagram Influencer Marketing Campaigns to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style to their own communities.

 

ASOS X Micro-influencers (#asseenonme) - Instagram Influencer Marketing Campaigns

Are you inspired by these powerful influencer marketing campaigns but don’t know how to do it for your brand?

Well, you can get in touch with team at imbassy!

 

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Abeer Mohamed

Lead Data Analyst at Imbassy. — I help businesses make better business decisions. 🎯