Listen with Brian from Imbassy
According to Will Cartwright, Owner of GetKnownPros.com “Some of the benefits of using an infographic can include the image making viewers stick around and increase the average session duration”
As the human brain processes image 60,000 times faster than text, and 90% of information transmitted to the brain is visual, people are draw to engage with infographics more than written content.
The following are the reasons for every inbound marketer to use high-quality infographics as their marketing weapon:
Infographics are Easily Shareable and Linkable
Infographics have jumped on the visual Ferrari, exploding in a form of easily shareable content and ensuring marketers with measurable results in terms of social media popularity.
Sharing of infographics to different social media platforms not only helps people to engage with your content
Infographics for High-Quality Link Building
Link building is one of the most essential yet most challenging aspects of SEO but infographics can solve that problem for you.
Stand-alone and unresearched infographics will rarely perform in search engines. Well-designed and insightful infographics can help you garner a boatload of backlinks.
And the best part:
These backlinks will help you rank higher in Search Engine Rankings.
Infographics for Guest Posts
The industry of guest posting is becoming challenging and to acquire natural links to your content requires great efforts as webmasters are adopting very tough external linking policies.
On the other hand, Engaging and relevant Infographics help provide an excuse for webmasters to link back to your website whilst providing value to the reader.
Infographics for Reducing Bounce-Rate
That’s why marketers today are experimenting with every trick in the book to help them with decreasing the bounce rates of their websites.
I know what you’re thinking…
Yes, there is one underrated technique that most of the web managers haven’t implemented i.e. Infographics Can Impact your SEO Rankings!
The Infotic Technique is a method that I invented to acquire good quality backlinks to my website.
Simply search for any topic in your niche and examine the top ranking websites.
Case Study: Airport Sleeping Pods
Back in the Holiday season of 2019, Frequent travelers showed a significant concern about “Sleeping at the airports”.
That is when I started the Keyword Research against the query to write a great insightful blog for travelers to take advantage of.
I published a guide on Airport Sleeping Pod that provides travelers with a place where they can rest and sleep in the airport.
The blog ranked at 31st Position on Google Rank as soon as I published it:
I tried to work out every possible technique from the optimization of On-Page and Off-Page SEO to Content Marketing of my blog but failed to get any positive results.
After that, I created multiple good-quality and well-researched infographics and embedded them on my blog.
The results I witnessed right away after I updated my blog with infographics were astonishing:
Infographics Impact on SEO Ranking:
I was surprised to see that the blog that glued on the 31st position on Google Rank boosted up straight to Featured Snippet immediately after I embedded the Infographics Can Impact your SEO Rankings in my blog.
Amazing, isn’t it?
You can also notice the uprising trend for the ranking of my blog from February to March — when I published the infographics on my blog.
Infographics Impact on Blog Traffic:
Apart from the traffic gained from social shares, I was not able to seek a good number of organic traffic on my blog.
But as soon as my rankings skyrocketed the blog experience a significant surge in the organic traffic.
Infographics Impact on Backlinks:
The social shares and backlinks for the blog also saw a sharp increase in numbers.
The infographic was shared on different platforms including Reddit, Pinterest, and other infographic submission websites.
Although there are numerous factors to improve the overall SEO of your website, Infographics Can Impact your SEO Rankings are the simplest yet most underrated way to fuel up your search engine rankings.
Make sure to embed Killer Infographics in your websites and experience a notable rise in your SEO rankings.