Are you looking for a magic wand to find the best-performing creators and manage your influencer marketing campaigns? These 25 Influencer Marketing Research Tools can be helpful!
Marketing has evolved into a complex and encompassing system that works great only if it’s based on customer trust. Modern consumers, especially Generation Z, need to trust a brand to buy from it.
The advertising and nice product visuals aren’t enough to convert sales today. Businesses may need the support of those who have already have the ear of their target audience—social media influencers.
How Business Benefits From The Collaboration with Influencers?
These people have built personal and close relationships with their community through the quality and engaging content. The company can benefit from collaborating with influencers by entering their community as a friend, not as an advertiser.
Influencer marketing helps build brand awareness, grow audience engagement and earn customer loyalty.
What’s most important, influencer marketing is an actionable conversion generating strategy that constantly increases customer retention.
Influencer Marketing Research Tools
To run successful influencer marketing, all companies should be armed with a strong strategy and the right toolset. Here I share 25 Top Influencer Marketing Research Tools that can help you find influencers that really deliver results and track campaign performance. Without further ado, let’s consider them.
25 Influencer Marketing Research Tools 2021
First SocialBook is the AI-powered influencer marketing platform designed for professionals at both sides of the influencer marketing strategy: marketers and influencers. What I find the most exciting about this tool is that it serves as the medium for influencer-brand relationships. There is an extensive functionality allowing marketers to find the best performing influencers.
Also, SocialBook provides a set of useful features that empower creators to run a competitive analysis, investigate their audience, explore their niche, and set beneficial partnerships.
It’s an all-in-one-place tool that lets you find influencers, track campaign performance, and run bulk email outreach.
Also, SocialBook is one of my favorite solutions among the Top Influencer Marketing Platforms available on the web today.
- Comprehensive influencer research
- Influencer marketing KPI tracking
- In-depth influencer profile analysis
- Campaign performance reporting
- Competitor monitoring
- Bulk email outreach
- The precise search of influencers based on an advanced system of filters
- The 60-day engagement rate enables a more in-depth influencer performance audit
- Features designed for both brands and influencers
- Free tools inside (cartoonizer, background remover, and thumbnail maker)
- Lists of top influencers across different industries based on real-time analytics
- Helpful resources, explainer videos, and responsive help center
- User-friendly interface
- There is no free plan, but they offer 2 months for free.
Heepsy is another helpful influencer marketing software. It amazed me with its user-friendly interface and rich functionality, allowing you to automate almost all processes in your influencer marketing strategy. Within seconds, it gives you instant access to an extensive database of YouTube, Instagram, Twitter, and TikTok influencers by location and category.
Also, Heepsy stands out from other digital tools with its ability to conduct audience demographics and authenticity analysis. It allows you to estimate real influencer impact, determines whether it’s a relevant audience, and detects fake influencers.
- Access to verified influencer profiles
- In-platform chat
- Also, comprehensive campaign analytics and reports
- No money is exchanged between companies and influencers
- More efficient influencer search
- Also, Intuitive user interface
- Influencers bid on brand opportunities
- No free trial offered
First Tribe Dynamics is one of the Top Influencer Management Platforms on the list. It enables finding influencers quickly, as well as setting and monitoring large-scale influencer marketing campaigns.
Also, this software’s peculiarity is the opportunity to run competitive benchmarking analysis and get valuable insights that can improve your influencer marketing campaign performance.
- Medium businesses
- Large enterprises
- Cross-channel content monitoring
- Also, influencer community segmentation for more convenient search
- An advanced system of engagement metrics
- Comparison analytics of brand performance against competitors and market.
- the time-saving solution for automated influencer content capturing and tracking
- a convenient dashboard with easy-to-understand analytics and earned media data
- the integrated client feedback system, user-friendly campaign tracking
- Not customized for UGC management
- No integrated contract negotiation tools
- No influencer outreach features.
First Fourstarzz Media is a great digital tool created specifically for startups, SMEs, and medium-sized businesses with a limited budget that can’t afford high monthly payments, but also can’t ignore the benefits of Influencer Marketing Tools. It’s a perfect compromise between the quality and price. Similar to SocialBook, this influencer marketing platform offers functionality for both brands and creators. However, it’s more limited compared to the software mentioned above.
Also, Fourstarzz Media offers helpful features for influencer email outreach, structured campaign set-up, management, and analytics.
- Database with more than 750K creators
- Also, Comprehensive and detailed influencer marketing reports
- Advanced filters that enable precise influencer search
- An advanced system of influencer search filters
- Also, affordable pricing in comparison with other tools on the list
- A simple and user-friendly interface.
- The functionality is limited by only two features: finding and contacting influencers.
First Traackr is a complex solution with functionality designed for influencer discovery, campaign management, and analytics. It provides features for market benchmarking, consistent content monitoring, and advanced influencer search.
Also, This software empowers marketers to invest in the right influencers, set marketing campaigns, and scale programs.
- Big brands
- The capability to filter out and prioritize creators based on audience insights
- Also, Social talks monitoring and validating the creator’s real influence on their communities
- The opportunity to assess your campaign performance based on audience engagement rates.
- Easy-to-use influencer performance tracking platform
- A complex system of filters for easier influencer search
- Some technical skills are required to access advanced functionality
Grin capitalizes on the genuine influence of influencers. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers.
Grin customizes its pricing to match its clients’ needs. Companies of all sizes use the software, though Grin focuses on eCommerce businesses with integrations into the major shopping platforms.
It offers all the significant features that a top-tier marketing management software should and organizes it all into workflows so that users never get lost. Grin integrates with all the major social media channels, eCommerce software like Shopify, WooCommerce, and Magento, email systems like Gmail and Outlook, real-time communications like SMS and Slack, and Office tools like Google Drive and Office 365.
CreatorIQ relies on its tech software to simplify the influencer marketing process and also solves some of the problems that have long plagued the industry as a whole, e.g., follower fraud, inflated reach metrics, and inauthentic/mercenary influencers. The company was named the Top Influencer Marketing Platforms at the 2019 MarTech Awards.
Upfluence analyzes nearly 3 million influencers with a collective reach of 82 billion followers. The software indexes and updates all their profiles in real-time, with every piece of content analyzed for reach and engagement.
A new tool, Live Capture, attempts to find the best influencers for your brand. It assumes that your customers are the best advocates for your brand and can become ambassadors to promote your products.
eCommerce businesses can connect their online store to Upfluence’s software to discover influencers who visit their website and activate them through dedicated campaigns
9. Tagger Media
Tagger began life as a music recommendation engine but discovered how its software could be adapted for influencer marketing. It is more than 9 billion social conversations, resulting in an incomprehensible amount of data points—all indexed, analyzed, and searchable, by brands and agencies.
In terms of analytics, Tagger is a full-fledged digital marketing research tool. However, it is also a straight-ahead influencer marketplace, home to over 3.5 million influencer profiles. It also features campaign management and reporting.
However, Tagger is not software for a small business. It offers more use and data than a small company would know what to do with.
AspireIQ was formerly Revfluence. It is an influencer marketplace, including influencer search & discovery, relationship management, and campaign management. Using software like AspireIQ to manage your influencers makes the process simple.
You can easily identify high-performing influencers and the software has the tools to nurture those relationships. Its recommendation engine points out similar influencers to the ones you’ve worked with. There are also tools for repurposing campaign content into paid ads. AspireIQ also includes social listening capabilities, helping you track mentions of your brand, keeping a list of those who do.
11. NeoReach – Influencer Marketing Tools
NeoReach uses an algorithm that mines the social web for data and indexes it for search through the software. The NeoReach database features more than 3 million influencers on Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat. Every client receives custom pricing based on the number of users and a few other factors. However, its target customers are large companies with large marketing departments.
The heart of the NeoReach software is data. It features a mind-boggling array of information for each influencer in its database.
The interface is clean, and working with search results is very simple, even with the wealth of information attached to each profile. Users also receive recommendations from the software powered by AI that uses your performance data coupled with a brand affinity search.
12. Similar Web
SimilarWeb can be particularly useful if you are trying to find out the demographics that relate particular bloggers. SimilarWeb provides extensive website, industry and app analysis. While you need a paid plan to use SimilarWeb on a frequent basis, they do offer a free plan where you can order a free report about any website or app. The free version offers you 5 results per metric, 1 month of mobile app data and 3 months of web traffic data.
Obviously, you will want to use other tools to determine which potential influencers’ sites you wish to investigate first before you use up your free allocation of Similar.web research.
13. Fanbytes – Influencer Relationship Management Tools
Fanbytes places a strong emphasis on helping marketers reach Generation Z. Unsurprisingly, it focuses on the social networks most used by 13 – 24-year-olds – TikTok, Snapchat, Instagram, and YouTube. In its early days, the Fanbytes software was very much Snap-based, but it has recognized the recent surge in TikTok usage, particularly by Generation Z.
Brands can work with influential Tik Tok users to create themed video challenges. Not only do audiences engage with a like or a comment, but they make their own videos, too, as a response to the challenge.
Brands work with Fanbytes on a campaign-by-campaign basis, spending whatever their budget will allow for each one.
PitchBoard is an influencer marketplace, with its focus being on executing campaigns quickly and at scale. There’s no influencer discovery or relationship management software. It believes you can use separate influencer discovery software to find great influencers and data insights. As an influencer marketplace, PitchBoard believes it makes you more effective at reaching new and different influencers.
PitchBoard uses its own machine learning software to parse through influencer data from several sources and identify those whose audiences are most suitable for campaigns. They do this without customers ever having to scroll through lists of influencers then having to deliberate on each one.
15. Julius – Influencer Marketing Tools
Julius is now a full-fledged self-service influencer marketing suite, with nearly 120,000 influencers in its database. It includes over 50 different criteria for narrowing a search, with demographic and psychographic data for influencers and audience.
Julius is software-as-a-service (SASS), and you pay an annual fee. The specific fee you’ll pay depends on the number of users you’ll want to have access to the software. All subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.
Julius’s dashboard is like a social feed, announcing new influencers to the platform, new brand/influencer affiliations, and a curated feed of industry-related news.
16. Lumanu – Influencer Marketing Tools
Lumanu is a standalone, purpose-built tool that complements whatever platform a brand currently uses. You won’t find any influencer discovery tools, and the software isn’t going to manage your campaigns. Instead, it acts as a dashboard for all your influencers and their content to allow you to convert your influencer content into Facebook and Instagram ads.
It acts as a frontend for deploying your ads—you can create the ads, set your budget, and push everything through your influencer accounts to Facebook and Instagram directly from within Lumanu.
Lumanu allows marketers to do more than they can with Facebook/Instagram’s Branded Content Tool. You can target influencer audiences, make edits to influencer copy, and run A/B tests between different headlines.
17. Open Influence – Influencer Marketing Tools
Open Influence was formerly called InstaBrand. The software includes influencer discovery and management, as well as campaign management and third-party analytics.
As it’s priced now, Open Influence is not a tool for small businesses. You need to pay for the $500 per month Premium plan or the custom-priced Enterprise plan to gain the most useful features. This includes image recognition, which is its standout.
Open Influence’s AI software uses image recognition to label images with descriptors, all of which become searchable. For example, the algorithm understands the difference between a person in a t-shirt and somebody practicing yoga. You see images showing you what you want to see, unlike most influencer software. Once you’ve found someone who’s just right, the software can do a look-alike search to discover other influencers just like that one. The software has indexed over 20 million recognized keywords for interests-based searches, and it only indexes for engaged users, not audiences as a whole.
18. Post for Rent
Post for Rent is also a full-fledged influencer tool. The company effectively maintains a balance between cold business efficiency and authentic influencer campaigns
There’s a system in place for brands and influencers to leave reviews for each other, and act as references. Brands searching for influencers can see these star ratings in their search results, and can click into their profiles to look at reviews left by other brands. Likewise, influencers see ratings for brands, which may affect how willing they are to work with the company.
Brands begin by creating their brief, where you can specify the type of campaign you want. However, the more boring and tedious stuff involved in the process—finding and managing influencers and their content, poring through profiles and data, researching audiences—is effortlessly accomplished via a clean and straightforward interface.
Brands don’t even need to search for influencers before creating a campaign. In some types of campaigns, they don’t have to search for influencers at all. If brands publish a Public campaign, Post for Rent notifies any influencers who match the campaign criteria through a mobile app. Those who show interest can apply directly.
If you do choose to search for influencers, Post for Rent shows you thumbnails of suitable influencers, with their ratings, a credibility score, and basic stats. You can then click on those influencers who interest you, and they are added to a list on the right-hand side of your screen. You can keep refining your search—based on influencer and audience attribute—and the list never disappears.
Post for Rent allows you to search for influencers based on the hashtags they have used in past content. This helps give better targeting.
They also offer the ability to analyze any social media account, the first report is free. This provides the perfect first step to making informed decisions in influencer marketing.
Influence.co takes a vastly different approach when compared to most influencer platforms. Although Influence.co offers all the usual influencer marketplace services, it also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Indeed, Influence.co now has a social network and marketplace with over 250,000 members, 150,000 of whom are influencers, 70,000 businesses, and 30,000 other people.
The social aspect of Influence.co doesn’t take the place of discovery and activation; it complements it. However, it succeeds in elevating the platform to something else. Brands are likely to build their best relationships with influencers whose posts they see in their feed.
Influence.co operates two plans, one free and one paid. With the basic free account, you can build your own profile and access the platform’s community. You can do basic searches with up to 50 results per search and organize those results in up to 3 lists. You can create and publish campaigns and message up to 12 influencers per month.
The Business Pro paid plan offers much more, of course. It gives you multiple profiles, advanced searches, unlimited results, unlimited lists, advanced search, unlimited campaigns, campaign management, campaign reports, team members, lead sourcing, and more.
20. Tweetdeck – Influencer Marketing Research Tools
Tweetdeck is Twitter’s free social media dashboard to help you manage all your tweets. You can set it to display any of your Twitter timeline items, mentions, direct messages, lists, trends, favorites, search results, or hashtags. You can control up to 200 Twitter accounts via the Tweetdeck dashboard.
Tweetdeck has very powerful search capabilities. You can use Tweetdeck to track mentions of your competition.
You can also use Tweetdeck to see how many lists particular people are on. This could be a useful sign about how influential other people believe them to be.
21. Podbay.fm – Influencer Marketing Research Tools
When we talk about influencer marketing we rarely think about podcasting. But podcasting has grown dramatically over the last few years, and quite a few influencers now host their own regular podcast show.
The easiest way to listen to podcasts on iOS devices is via iTunes. On Android, Stitcher is a well-rated app for this purpose.
But, these apps are not so good at helping you find the most influential podcasters in your niche.
Podbay.fm is useful because it ranks podcasts within various genres. Search for the category that best fits your niche.
You may want to find a podcast that uses an interview format so you can request the host to add you to the relevant podcast’s interview list.
If it is not obvious from the description on Podbay.fm whether a particular podcast uses an interview format or not you can search for the podcast on iTunes or Stitcher. You can then check its format and suitability for your purposes.
22. Full Contact
While Full Contact is not targeted at influencer marketing it does have features that will help you keep track of your influencers. It is technically a contact management solution. You are likely to build up a mix of possible influencers across blogs, podcasts, YouTube and social media. You may even know some of them in person. Full Contact helps you keep track of your influencers’ details.
Full Contact allows you to link all your contact-carrying accounts, e.g. Google, Facebook, Twitter, LinkedIn, your phone, and anywhere else you keep contacts. The service then creates one centralized contacts book. This merges your contacts, removing any duplicates and fills in any extra information it can find about your contacts from the internet.
Be aware, though, that the free Testing version only allows you to match up 100 people and 100 companies per month. The lowest of the paid levels, Starter, allows 2,500 people and 2,500 companies per month (for a $99 per month charge). If you wish to find and record details on potential influencers on the free plan you will need to be careful which accounts (and lists of contacts) you link to Full Contact, to keep within your limit.
23. Personapp – Influencer Marketing Research Tools
While you won’t be able to find any influencers using Personapp you can use it to help you determine the types of people you should search for to be influencers.
If you have received any marketing or sales training you will probably have had the importance of personas drummed into you. You are always told to draw up personas for your ideal customers. Manufacturers are also encouraged to draw up persons of the ideal users of their product.
The same can as easily be done for influencer marketing. If you spend time thinking up the persona of your ideal influencer, it could save you a considerable amount of time. Too many businesses have waste time and energy chasing after influencers who are not ideal for their business.
Just because somebody exerts influence online does not mean that they will be of real benefit to your business. For influencer marketing to be successful you need to find influencers who influence the types of people who make up your target audience.
Personapp helps you to create personas for your ideal influencers. It leads you through the persona creation process step-by-step, covering such factors as behavior patterns, goals, needs, attitudes, beliefs, workflow, skills, and environment.
24. Hunter.io – Influencer Marketing Research Tools
Hunter.io finds email addresses for you. You can undertake 100 searches per month on the free plan. You enter a domain name into their search engine and Hunter.io will do its best to find the email addresses attached to that domain.
Hunter.io can be particularly helpful for finding the email addresses of people who may be of value to your organization. For instance, as part of your influencer campaign, you may wish to ask for a guest blogging post on an influential blog in your niche. It can be difficult at times to find the correct email address when you need to approach them with your request. You can enter a person’s name company website into Hunter.io, and it will come up with a suggested email address.
If you think you have a valid email address to follow up but are unsure, you can enter the address into Hunter.io, and it will determine whether the email address is valid.
You can also use Hunter.io as a plug-in. In this case, when you go to a particular website you can click on the Hunter.io icon in your browser and it will find any valid email addresses attached to that domain.
25. GroupHigh Monthly Influencer Lists
While you can scarcely call GroupHigh a Top Influencer Tools (it as a fully-featured platform) they do have one section of their site that could be very useful to a small business wanting to begin influencer marketing on the cheap.
They provide a series of 12 free centralized lists of influencers connected to particular niches. They built these lists from their platform’s influencer database. If one of these lists covers your niche you could use it as a starting point for determining influencers in your niche who you could approach.
The current lists available to download from their site are:
- Family Travel Influencers
- DIY List of Influencers
- Back-To-School Influencers
- Fall Holiday Themes
- Gift Guide Influencers
- Food Pairing Bloggers
- Winter Wonderland
- New Year’s Resolution
- Valentine’s Day Influencers
- Luxury Travel Bloggers
- Male Influencers
- Beauty Bloggers
- Pet Influencers
- Technology Bloggers
- Parenting Influencers
- Sports Bloggers
Concluding Influencer Marketing Research Tools 2021
Influencer marketing is a powerful aspect of brand promotion that implies collaboration with independent creators. These people can advocate for your brand and endorse your products to the target audience. But the most valuable is that they can help you earn customer loyalty.
To find the right people, you will need the right digital tools that can assist you. Also, I hope that this brief overview of 25 Top Influencer Marketing Tools will help you find the solution that suits you best.
Ready to Boost Your Campaign Performance?
Influencer marketing has become a preferred choice for most marketers and it has immense potential to give you great returns. However, if you’re trying to do everything manually, it can take great time and effort in leveraging the power of influencers.
These Influencer Relationship Management Tools can save you time and effort in finding relevant influencers and reaching out to them.
The good part is that there are plenty of tools available on the internet for you to choose from, which can make your campaigns way easier, quicker, and successful. However, it can be tricky to find the right one for your brand.
If you are debating between two tools or about any particular tool’s features, let me know in the comments below. I can do another blog post to help you understand the best way to leverage the complete potential of those tools.
Which are your favorite Influencer Tools and why? I’d love to hear from you in the comments below.
Frequently Asked Questions
What are the benefits of using an Influencer Marketing Research Tools?
Most Influencer Marketing Research Tools make it easier to build relationships with influencers and it can even save you money. While many of these software solutions at the beginning just concentrated on influencer search and discovery, these tools have now expanded their services.
What tool can you use to reach Generation Z?
Fanbytes places a lot of emphasis on assisting marketers to reach Generation Z. It is an Influencer Tools solution that concentrates mostly on TikTok, Instagram, YouTube and Snapchat. A brand can work with Fanbytes on a campaign-by-campaign basis and spend whichever they can afford for each campaign.
What makes Open Influence good?
Open Influence boasts a very powerful image recognition feature. Its AI software uses image recognition to label images with searchable descriptors. This means that you will only see images that you actually want to see. It has indexed more than 20 million recognized keywords for searches based on interests. What is more, it only indexes engaged users and not whole audiences. Though, to unlock this useful feature, it will cost you $500 per month for the Premium plan.
How can you complete an influencer marketing campaign quickly?
An influencer marketplace like PitchBoard can really speed up the process of executing campaigns. It uses its own machine learning software to go through influencer data from different sources to determine whose audiences are the best fit for campaigns. So, you can save valuable time by not having to go through lists of influencers as it does it for you.
How can you find out what is popular on social media?
A freemium tool like Buzzsumo can show you what is currently popular on social media. You can search according to niche and it will display which type of content was shared the most on social media about specific topics. You can also use it to see which content a business has shared the most or see whose content was shared the most to identify the most important influencers on social media in your niche.
How can you manage your tweets?
You can use a tool like Tweetdeck to manage your tweets. It is Twitter’s free social media dashboard that lets you display your Twitter timeline items, direct messages, mentions and hashtags. Though, it does a lot more than just manage tweets. Thanks to its powerful search capabilities, you can also use it to track your competition’s mentions and find influencers.
How can you find the most influential podcasters?
You can check out Podbay.fm to find the most influential podcasters. It is free to use and ranks podcasts within various genres. So, you can use it to search for the category that best suits your particular niche.
How can you find email addresses?
You can, for example, check out a tool like Hunter.io. With Hunter.io, you can complete 100 searches per month using the free plan. All you have to do is enter the domain name into their search engine and it will do its best to gather the email addresses that are linked to that domain. You can also enter the email address into Hunter.io and it will determine for you if the email address is in fact valid.
How can you find the top Instagram influencers?
With the help of HypeAuditor, you can identify the Top Influencer Marketing Research Tools by the number of quality and engaged followers. What makes this tool so great is that it considers only real followers and their likes. The algorithm will then rank influencers to create the global top influencers list which gets updated on a daily basis. In this list, it will also include information about the main topics that the influencers post about, an estimation of their authentic engagement and their audience’s country.