Halloween is a marketing bullseye for companies that sell costumes and candy, but what about other companies? You don’t need to sell Halloween staples to run an effective campaign in October. The secret to owning the spooktacular month with influencer marketing is simply a little creativity. Here are 12 Best Influencer Content Ideas can tie into your Halloween-themed marketing campaigns.
12 Best Influencer Content Ideas for Halloween 2022
1. Share spooky spots to visit
Christmas doesn’t hold a monopoly on fun holiday décor. Also If your brick-and-mortar stores have great Halloween displays, ask influencers to visit and post on Instagram.
2. Promote makeup for face painting
Beauty influencers can promote more than just a smokey eye. The perfect Halloween face doesn’t always require costume makeup! Talented influencers can use everyday brands to create a variety of looks: cat, clown, Disney character, Victorian bride, or even a bit of gore.
3. Share seasonal & limited edition products
Brands with seasonal flavors, scents, and designs can cluster items together to make an influencer’s “favorite finds.” Think pumpkin spice, candy corn, witches, skeletons, black cats, scary movies, spiders, zombies, Frankenstein, vampires, tombstones, and also ghosts.
4. Create DIY crafts – Influencer Content Ideas
Promoting DIY crafts isn’t limited to craft stores. Brands working with influencers can share finished Halloween décor, treats, and costumes with tips on what items to buy, where to buy them, and how to assemble the project.
Also Make sure the project involves your brand’s products in some way.
5. Add a spooky backdrop – Influencer Content Ideas
Almost any product can make the Halloween cut with the addition of a spooky backdrop. Also Be prepared to supply influencers with several options that fit the bill. While a simple haunted house or cemetery might do the trick, consider trends from pop culture. This company, for example, created a candle that’s tied to the movie Hocus Pocus.
6. Flaunt an in-store shopping cart
Brands with brick-and-mortar stores and seasonal products can send influencers to their nearest store to load up a cart for a photo opp. Also A full shopping cart with seasonally-themed décor, food, pajamas, decorations, or apparel can showcase a variety of inventory.
7. Use Halloween nails to hold a product – Influencer Content Ideas
Brainstorming on how to promote a non-seasonal product while still capitalizing on the Halloween hashtag? Also Just opt for an influencer who can commit to a holiday-themed DIY manicure, like this:
8. Share a “Spooktacular” promo code
A lack of seasonal items doesn’t mean you have to sit out the month of October! Also Ask an influencer to share a Halloween message with a special promo code just for the influencer’s audience.
9. Host a Halloween countdown – Influencer Content Ideas
You could do a Halloween countdown and run social giveaways every week. Also Consider teaming up with a few different influencers to promote the giveaways and hire an influencer to draw the winners.
10. Choose orange and black – Influencer Content Ideas
Orange and black are sometimes enough to provide a Halloween theme. Also Lean into the color pairing by scanning your inventory for orange toasters, shoes, food, sweaters, watches, collectibles, glassware, phone covers, and office supplies.
You might send an influencer a few color-themed products, ask them to take a few snapshots of them, and share their thoughts on Instagram.
11. Display product in Halloween-themed containers
Look for opportunities to market your non-Halloween products in a Halloween-themed container. Also Promote beverages in a skull-shaped glass, healthy snacks in a black cat-shaped bowl, or cozy blankets in a pumpkin-shaped basket.
12. Share brand recipes – Influencer Content Ideas
If your brand includes alcohol or food, ask an influencer to create a Halloween-themed food with your product and also share it on social. Snyder’s pretzel rods have managed to reinvent themselves for nearly every holiday—including witch’s fingers and ghosts for Halloween!
Concluding The Best Influencer Content Ideas for Halloween
With the great commercialization of the holidays (Hello! Halloween products are on store aisles in August.) and the ever-increasing rate of America’s spending power during Halloween, brands need to stay fun, fresh, and relevant in their marketing campaigns.. The above are 12 brands who engaged in nine different Halloween campaign ideas that perfectly matched their objectives and goals.
What Halloween campaign ideas do you have? Or, what brands have you seen knock it out of the park when it comes to Halloween-related activations?