August 13, 2021 Abeer Mohamed

Free App Marketing Tools You Should Be Using Now

How can I market my app for free?

Reading Time: 3 minutes

Starting a winning Free App Marketing Tools is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly.

That’s why smart marketers use different tools to help them. Mobile marketing tools not only make it easier to keep track of everything but improve your campaigns and grow your business.

To make your life easier, we have compiled a list of Top Free App Marketing Tools you need to be a winner in 2021. The types of tools we cover range from analytics, social media, and text marketing tools to SEO, ASO, and multi-channel marketing tools.

6 Free App Marketing Tools to Grow Your Business in 2021

1. Buffer


Buffer is an app made for social media management for various accounts. Mainly, it lets you schedule your text posts, image posts, and other media posts on different social media platforms such as Facebook, Instagram, and Twitter. Analytics is not a problem since the app will provide a comprehensive report about it. Bonus Tip: You can use the social media size guide to theme up with buffer. Customers prioritized high quality and fast loading images that’s why it’s essential that the images are on point in a post.

Buffer offers plans for individuals and companies. Two are available for individuals for free and $10 monthly. On the other hand, companies will be charged in three plans: $99, $199, and $399 per month which is based on the features needed.

2. Flurry Analytics

Flurry Analytics

Another free solution for in-app analytics, the Flurry Analytics software from Yahoo is perhaps better suited for mature businesses.

Although Flurry lacks features such as heatmaps that are included with Inapptics, it makes up for it by helping you track users’ activity for all the mobile apps in your portfolio. You can easily compare the performance of different apps, including the iOS and Android versions, within a single holistic dashboard.

Most notably, Flurry Analytics allows even non-technical business users to dive deep into the data.

Any employee can use Flurry Analytics to perform complex analyses and apply segmentation in order to better understand how users progress through specific paths within your apps.

3. App Annie

App Annie

This powerful tool is used for app analytics and mobile market research. It gives you access to all the data and analytics you need to improve your mobile marketing strategy. You can easily track the performance of your app on a user-friendly dashboard, and compare different metrics. Market analysis is another great App Annie feature. You can do extensive research and even track your competitors’ app store revenue.

If you want to take your mobile marketing strategy to a new level and make your app a success, you should try this mobile marketing tool. The basic plan is free, so why not?

App Annie Features

  • App store tracking
  • Paid search
  • App store optimization
  • Download and revenue estimates
  • App usage estimates
  • Advertising estimates
  • SDK insights
  • App ranking
  • Event tracking
  • App category intelligence
  • App keyword ranking

Pricing Plan

  • Free (only basic features)
  • Premium (full features). Cost determined according to many different factors like country location, number of apps, company size, etc.

4. AdMob by Google – Free App Marketing Tools

AdMob by Google| Free App Marketing Tools

AdMob is an app made by Google for in-app advertising. It displays different ads in your target application wherein the users should also be your target audience. The app will also provide you comprehensive analytics for monitoring of your ads’ performances.

AdMob’s pricing depends on a lot of factors such as the country, type of ad, and industry of the ad. however, the standard rates are from $0.5 to $3 per 1000 impressions.

5. Branch

branch| Free App Marketing Tools

In today’s crowded mobile app marketplace, your app can’t stand on its own if you want attention – you need a slick, attention-grabbing marketing campaign. Branch is an app marketing tool that makes sure you always connect people to the right places.

For example, Branch offers the Universal Email solution for your email marketing efforts.

Through the power of “deep linking,” mobile users who click on a link in your marketing emails will be redirected to the exact page or product within your mobile app that you want them to see, rather than the main page of the app.

Branch’s core “deep linking” platform is free for all mobile apps up to 10,000 monthly active users.

6. Google Analytics

Google Analytics| Free App Marketing Tools

Google Analytics is an all-around great tool to have in your marketing belt. It offers you an incredible number of features for free. Even though Google Analytics is not made exclusively for mobile, there are still a lot of relevant metrics you can follow.

Google Analytics Features

  • Traffic reports
  • Campaign tracking
  • Conversion tracking
  • Custom dashboard
  • Keyword referrals
  • Goals
  • Event tracking
  • Real-time reporting
  • Attribution
  • Custom metrics


  • Free
  • Enterprise (customized pricing)

Concluding Free App Marketing Tools for 2021

Whichever tools that you feel suited for your mobile marketing. Please use this article as your guide and reference point throughout your marketing campaign, and in time with optimizing and choosing the right tools, It will make your marketing journey smooth and as easy as pie.

To take advantage of Mobile Marketing services we have. you can get started with Imbassy

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Abeer Mohamed

Lead Data Analyst at Imbassy. — I help businesses make better business decisions. 🎯