August 19, 2021 Abeer Mohamed

Email Marketing Software Platforms for Small Business 2021

What is the best tool for email marketing?

Reading Time: 7 minutes

Is Email Marketing Software Tools a priority for your business in 2021? Are you looking for the best email marketing Tools?

Choosing the right email marketing Tools can have a significant impact on the success of your marketing campaign.

In this article, we will review and compare the 6 best Free Email Marketing Tools for small businesses.

Read on for our list of the top Email Marketing Software Tools:

6 Email Marketing Software Tools to Save You Time and Money

1. SendinBlue

Free Plan: Up to unlimited subscribers and 300 emails per day

Paid plans: Start at $25 per month

SendinBlue offers a range of plans aimed at firms at different stages of their growth:

    1. Free – for those getting started with SendinBlue
    2. Lite – for new marketers
    3. Essential – for growing businesses
    4. Premium – for marketing pros
    5. Enterprise – for marketers who need more

The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.

Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.

sendinblue

2. Zoho

Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.

Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget.

What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls. A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates.

Where they should improve: It’s a bit disappointing that no kind of automations are included in the free plan, though if you want this feature you can get it for as little as $5/month. The form builder could be easier to use with the use of drag and drop technology.

Who is the free plan suited to? Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with decent subscriber and email allowances. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite.

Zoho

3. HubSpot 

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

4. MailChimp Email Marketing Software Tools

Free Plan: Up to 2,000 subscribers and 10,000 emails per month

Paid plans: Start at $9.99 per month

MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.

MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.

You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.

You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.

MailChimp| Email Marketing Software Tools

5. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

Omnisend dashboard screenshot

6. Sender

Free Plan: Up to 2,500 subscribers and 15,000 emails per month

Paid plans: Start at $10 per month

Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.

All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.

Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.

Email Marketing Software Tools

Concluding Email Marketing Software Tools for 2021

Most of these Email Marketing Software tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

Is there any tool I missed out? I’m sure, I did.. Tell us in the comments section and do let us know what do you think about the above ones. I’m always interested in hearing suggestions or new ideas.

To take advantage of Email Marketing services we have. you can get started with Imbassy

Is Email Marketing Software Platforms a priority for your business in 2021? Are you looking for the best email marketing Tools?

Choosing the right email marketing Tools can have a significant impact on the success of your marketing campaign.

In this article, we will review and compare the 6 best Free Email Marketing Tools for small businesses.

Read on for our list of the top Email Marketing Software Platforms:

6 Email Marketing Software Platforms to Save You Time and Money

1. SendinBlue

Free Plan: Up to unlimited subscribers and 300 emails per day

Paid plans: Start at $25 per month

SendinBlue offers a range of plans aimed at firms at different stages of their growth:

    1. Free – for those getting started with SendinBlue
    2. Lite – for new marketers
    3. Essential – for growing businesses
    4. Premium – for marketing pros
    5. Enterprise – for marketers who need more

The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.

Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.

sendinblue

2. Zoho

Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.

Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget.

What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls. A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates.

Where they should improve: It’s a bit disappointing that no kind of automations are included in the free plan, though if you want this feature you can get it for as little as $5/month. The form builder could be easier to use with the use of drag and drop technology.

Who is the free plan suited to? Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with decent subscriber and email allowances. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite.

Zoho

3. HubSpot 

HubSpot, probably best known for their marketing automation platform, recently launched a Email Marketing Software Platforms that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

4. MailChimp Email Marketing Software Platforms

Free Plan: Up to 2,000 subscribers and 10,000 emails per month

Paid plans: Start at $9.99 per month

MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.

MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.

You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.

You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.

MailChimp| Email Marketing Software Platforms

5. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

Omnisend dashboard screenshot

6. Sender

Free Plan: Up to 2,500 subscribers and 15,000 emails per month

Paid plans: Start at $10 per month

Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.

All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.

Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.

Email Marketing Software Platforms

Concluding Email Marketing Software Platforms for 2021

Most of these Email Marketing Software tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

Is there any tool I missed out? I’m sure, I did.. Tell us in the comments section and do let us know what do you think about the above ones. I’m always interested in hearing suggestions or new ideas.

To take advantage of Email Marketing services we have. you can get started with Imbassy

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Abeer Mohamed

Lead Data Analyst at Imbassy. — I help businesses make better business decisions. 🎯