July 13, 2021 Abeer Mohamed

Digital Marketing Sales Funnel Step-By-Step Guide

How to Build a Digital Marketing Sales Funnel?

Reading Time: 3 minutes

The Digital Marketing funnel is a type of marketing framework used to generate traffic, convert that traffic to make a purchase, and nurture those customers into loyal advocates of your business. This conversion funnel involves employing a variety of marketing tactics that engage users at each stage of their buying journey.

How Does a Digital Marketing Funnel Work?

If you think about the fundamental use of a funnel, you place the funnel where you want something to pour into, then you pour the substance into the funnel and it fills the container.

digital marketing sales funnel follows the exact same concept. First, you build your sales funnel to achieve a specific objective – a customer purchasing xyz product/service from your business. Then you fill your sales funnel with traffic using digital marketing tactics to drive that traffic from the top of the funnel to the bottom of the funnel where they convert into a paying customer and become an advocate for your local business.

AIDAA – Digital Marketing Sales Funnel Formula

Most digital marketers will tell you that digital marketing sales funnels utilize a 4 or 5 stage funnel following the AIDAA formula.

  • Awareness
  • Interest
  • Desire
  • Action
  • Advocacy

These marketing funnel stages go as follows:

Awareness Stage

Once you have your digital marketing funnel laid out (in terms of structure and content), you draw in targeted traffic from a variety of channels. You might generate this traffic through SEO, Facebook Ads, social media marketing, outreach, email marketing, etc.

Interest Stage

Once someone becomes interested in your brand, they’re likely to engage with you on social media, click on an ad, and/or visit your website.

Desire Stage

These leads then move through the middle of the funnel, where they are provided with information regarding what your business offers and what makes you stand out from the competition.

Action Stage

In this stage of the buyer’s journey, these leads finally turn into buyers when they’re finally compelled to take action – by making a purchase, filling out a contact form, etc.

What this step looks like depends on what type of action you want people to take. For service-based business, this might be filling out a new client questionnaire or paying for a low-ticket audit.

Advocacy Stage

A profitable digital marketing conversion funnel doesn’t actually stop after someone has made it to the bottom of the funnel, though.

By following up with new and existing customers, you can cultivate brand loyalty, turning your current clientele into brand advocates.

This system works to improve conversions and create a happy client base that’s likely to generate more business for your company for years to come.

Digital Marketing Sales Funnel

What Are The Components of a Digital Marketing Sales Funnels?

Obviously, this is easier said than done so let’s break down the three main components of a digital marketing funnel:

  1. Foundation – Defining your objective
  2. Floodgates – Getting traffic into your funnel
  3. Sales Funnel – Moving traffic from the top of the funnel to the bottom

The Foundation

At the foundation of any sales funnel is a deep understanding of the target audience (potential buyers).

its this information, businesses can lay out foundational marketing strategies that appeal to potential buyers at every stage of their buyer’s journey. This means crafting a unique selling proposition (USP) and solidifying the message they want to communicate to their audience.

The Floodgate

The “floodgate”, then, refers to the traffic source (or sources) that are sending visitors to the funnel. These floodgates might include paid ads, social media channels, cold outreach (e.g. email marketing), content marketing, search engine optimization (SEO), and others.

The Funnel

This traffic is then directed to the actual sales funnel, which can take a variety of forms. However, this typically involves a lead magnet (to catch the user’s interest), an amplifier (that positions your brand as the superior choice against your competitors), and a conversion event (where the user turns into lead).

Essentially, the main components of a sales funnel involve understanding your audience members, attracting that audience to your website, and converting those visitors into buyers.

Why is it so important for your strategy?

Here are three reasons why your business needs a digital marketing funnel:

  • You gain a better understanding of your target audience:

Through building a digital marketing sales funnel, you may get multiple opportunities to dig into what makes potential buyers really tick, and then hone in on your brand messaging so it speaks directly to what they need and want.

  • You create personalized content that appeals to your unique audience:

If you’ve been struggling to create content that compels users to take action, building out a digital marketing funnel will give you the chance to create a piece of content that’s tailored specifically to them, improving user experience and increasing your chances of turning them into a paying customer.

  • You make the most of the traffic that you’re generating through your marketing initiatives: 

The end goal for most businesses isn’t an increase in traffic – it’s an increase in revenue. Get a higher return on investment (ROI) on your campaigns with a profitable digital marketing funnel.

Digital Marketing Sales FunnelsHow to create a Digital Marketing Sales Funnel for your business?

Even though it’s so crucial to the success of your Digital Marketing strategy, not everyone knows what needs to be done to create a funnel for your business.

The first step is simple: create a goal for your actions — it may be to sell more or increase the Return On Investment (ROI) of your business. In short, a goal to be achieved.

Then you need to structure the funnel, defining the steps that are part of the sales cycle.

By creating the visual image of the stages, it’s easier to know precisely what is the best model for your business.

With your funnel established, it’s time to understand what you need to do to generate the expected traffic in each stage.

In this way, your target audience will be impacted by material that is aligned with their level of knowledge.

Digital Marketing Sales Funnel for your business

Conclusion

We set the stage for you to begin creating your first digital marketing funnel. Let’s do a quick recap, shall we.

“A digital marketing sales funnel is a combination of marketing tactics utilized to generate traffic to your business and nurture them properly to become loyal customers who advocate for your business.”

Hopefully, this article has given you insight into everything you wanted to know about Digital Marketing Sales Funnel.

Thank you for reading!

To take advantage of Digital Marketing service we have. you can get started with Imbassy

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Abeer Mohamed

Lead Data Analyst at Imbassy. — I help businesses make better business decisions. 🎯

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