Best Local SEO Tools are incredibly important for businesses to track, measure, and analyze their general SEO efforts. Especially if you are a small business or a startup that relies on the business of local customers, you must learn more about search optimization.
Fortunately, in 2021, there’s no shortage of great local SEO tools vying for your attention. In fact, there may even be too many — with so many competing offers, how can you know which one’s right for you?
Here’s the way we see it: A great local SEO tool shouldn’t just take the tedium out of your work, it should also make your strategy easier to formulate and scale. Beyond that, the tool should be old enough to have reached a kind of maturity — in other words, it should know what their value is and lean into it when possible.
In the right hands, tools like these can get you where you need to be, and allow you to cover everything you need to compete — not just a few barebones GMB listings.
Here we list the best local SEO tools for you to find out the best SEO tools for local businesses. Some of them offer free services or trials for small business owners who cannot afford higher SEO services.
5 Best Local SEO Tools for Small Businesses in 2021
1. Moz Local
Also; Moz Local, developed by Moz, is perhaps the most popular Best Local SEO Tools in this list because of the reputation the company has built around search in the last decade.
Moz Local helps you boost the local visibility of your business and ensures that your business listings are correct, consistent, and visible across the web.
Among other things, Moz Local submits accurate location data of your business to all the major data aggregators and online directories and helps you close duplicate business listings and lets you easily update your business listings.
Here are some of the key features you’ll get access to when you sign up for Moz Local the Best Local SEO Tools:
Local Listings Dashboard:
Manage, track, and optimize your online listings and gain key insights into their health and performance.
Instant Directory and Aggregator Submission:
Moz Local distributes your listing information in real-time to the key directories and essential data aggregators.
Google My Business Sync:
Moz Local enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile.
Real-time Update Distribution:
When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem.
Quickly assess the effectiveness of your published listings over time. Reported metrics include Average Score, Listing Reach, and Listing Accuracy. In addition to this, you’ll receive automated tracking PDF reports with weekly insights.
Monitor the latest reviews and ratings of your business on the most popular sites from one place.
Review Management for Google:
In addition to viewing and reporting on all reviews, Moz Local enables you to respond to Google reviews directly.
In terms of pricing, Moz Local is reasonably priced compared to some of the other tools in this list. You may have to spend anywhere between $99/year per listing to $249/year per listing, depending on your needs.
Price: Starts at $99/year per listing
2. Bright Local
The all-in-one local marketing platform, Bright Local, makes local marketing simple with its excellent features and solutions. You can get the full picture of your digital marketing and social media performance as well as understanding which marketing channels are working best.
Bright Local the Best Local SEO Tools also enables you to compare rankings against your competitors on major search engines. If you want to try this experience, you can get a 14-day free trial before making payment.
Price: Ranges from $69 to $159 per month
- A versatile tool you may already be using for advertising or other platforms
- Quick and easy to use
- Lets you filter by city
- Great starting point as it finds related keywords and you don’t need an existing local listing
- Has accurate search volume data and shows how each term is trending
- Does not offer GMB/Maps-specific data
- Lacks the finesse for expanding local businesses
- Similarly lacks the finesse for identifying the actual “sphere of influence” of your business (i.e. where your business or a competitor’s strengths and weaknesses in rankings are)
- Does not track rankings at all
Who it’s for:
Keyword tool is the Best Local SEO Tools to start doing localized keyword research for smaller businesses, as well as businesses who already have a multi-pronged digital strategy. It works well across platforms, and has keyword data specific to Amazon, YouTube, eBay, Instagram, and more.
If you’re only looking to monitor Google rankings (or any other data specific to Google Maps/Google My Business), this probably isn’t the tool for you. But Keyword tool’s ability to drill down on keyword and search volume data and filter it by city (with a fair amount of smaller towns and cities included) is what makes this tool great. We recommend using it to find related terms when you’re doing initial research on a locale.
A small business could ostensibly get by using this Best Local SEO Tools to find ideal keyword targets, optimizing their Google My Business and other listing(s) around these terms, and just keeping a close eye on real SERPS and performance data as they go!
Semrush’s Listing Management Best Local SEO Tools was developed in collaboration with Yext, a digital platform to manage your listings, reviews, and local pages. (see #9 for details)
Semrush’s Listing Management tool harnesses the Yext Knowledge Network to publish data across all the most popular directories and intelligent services, including Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many more.
By using Listing Management as your single centralized dashboard, you can update your information once and publish it where people are searching.
Just type in your business information in the search bar and click on ‘Check listings’.
Semrush will then present you with all of your listings and the status of each:
Next, proceed to payment and start leveraging the tool to boost your local SEO.
Paid subscribers of SEMrush get to employ all of Yext’s Digital Knowledge Management capabilities for only $20 per location a month.
As of now, the Listing Management tool is only available for Semrush users in five countries — US, UK, Australia, Germany, and France.
Side note: Semrush is a powerful digital marketing suite that can help you with more than just Best Local SEO Tools. Read my full review of the software, or start your 30-day free trial to test it out for yourself!
Price: $119.95/mo for Semrush Pro (includes Listing Management tool)
5. Neil Patel – Best Local SEO Tools
Learn how you can outrank your competitors! Neil Patel claims that it outperforms other Best Local SEO Tools by getting more traffic with a handful of tactics.
You just write your competitor to outrank, and their experts analyze and show you why your competitors rank so high and how you can outperform them. As to pricing, they have a plan with $89 a month besides 7-day free trial.
Concluding The Best Local SEO Tools for 2021
The above tools should help you optimize your website for local searches and ensure that you stay one step ahead of your local competition.
While these Best Local SEO Tools are good for boosting your local search rankings, you’ll need to use them in conjunction with other keyword research and link building tools to make sure that the overall SEO of your site is in place.