July 25, 2021 Abeer Mohamed

Best Free SEO Tools to Drive Traffic, Clicks, and Sales

How can I do SEO for free?

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Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the Best Free SEO Tools. These are intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.

This is a list of the 8 best free SEO tools on the planet.

In fact, these tools have helped my site get 438k+ visitors per month.

Let’s get started…

8 Best Free SEO Tools to Drive Traffic, Clicks, and Sales

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices

Best Free SEO Tools

Limitations: None

Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements.

2. Ahrefs Webmaster Tools

Run a technical audit of your site

Best Free SEO Tools| ahrefs

Limitations: 5,000 crawl credits per project per month

Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.

After running an audit, it also suggests areas where you can improve your internal linking, which is helpful in boosting your rankings in search engines.

This Best Free SEO Tools also allows you to see your site’s organic keyword rankings as well as who’s linking to you.

3. Answer the Public

Hundreds of keyword ideas based on a single keyword

Best Free SEO Tools| answer the puplic

Limitations: Two free searches per day

Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.

4. Google Analytics

Complete web stats and search insights

Best Free SEO Tools

Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden

Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.

While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.

However, Google Analytics has since stopped showing which keywords are sending you those traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”

5. Google Search Console

Constant website analysis, alerts, and error reports

Best Free SEO Tools

Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks and top 1,000 organic keywords

Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more.

If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.

Comprehensive link analysis

 Ahrefs

Limitations: Free for the top 100 backlinks

The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.

A great way to use this Best Free SEO Tools is to paste your competitor’s website and find potential link building opportunities.

7. Google Ads Keyword Planner

Know what people search for

google ads

Limitations: You’ll need to run an ad campaign to see exact search volumes

Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

8. Moz Local Listing Score – Best Free SEO Tools

See how your local business looks online

moz

Limitations: Data is only available for three countries: US, Canada & UK

Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

Best Free SEO Tools Conclusion

These Best Free SEO Tools will get you started, and a few of them are pretty powerful.

If you’re serious about SEO, you’ll need to pony up the cash to get the right tools. You won’t be able to do thorough SEO work without a paid subscription to something.

Here are the things that are typically not available for free:

  • Heat Maps: If you’re interested in usability, conversions, and SEO, a heat mapping tool like Crazy Egg is crucial.
  • Rank Reports: Knowing where your site ranks in the SERPs for certain keywords is an important part of good SEO. Rank trackers allow you to see what page and position you’re on, and track your rank over time.
  • Backlink Analysis: Crunching all the data behind backlinks — anchor text, DA level, site quality, webmaster contact info, velocity — is necessary when you’re doing any sort of backlink audit. The tools that provide such analysis are sophisticated, but usually not free.

What are some other free SEO tools that you’ve found useful? tell us in comments!

To take advantage of SEO services we have. you can get started with Imbassy

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Abeer Mohamed

👨‍💻 I write stuff for the web.

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