July 6, 2021 Abeer Mohamed

9 Best Free PPC Tools to increase your visibility in 2021

Which are the Most Trusted PPC Tools to Help Boost Your Campaign ROI?

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With the right and Best Free PPC Tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the Best Free PPC Tools of 2021 – free and paid – to help you get more from your advertising efforts.

9 Best Free PPC Tools

1. SEMrush


This is an all-in-one marketing tool that specializes in SEO and PPC. The advertising toolkit helps you with all aspects of your paid campaigns and strategy. Apart from finding the right keywords, this PPC tool helps fuel your creative strategy by finding successful ads by competitors.

Wondering if this is the right tool for you?

Well, if you have an established business and extensive SEO and PPC needs, then this just might be the best option for you. However, for basic PPC requirements, you can try a cheaper and more basic tool.


  • Competitor analysis of budgets and creatives
  • Keyword research, including local keywords
  • PPC costs benchmarking
  • Competitor discovery
  • Google Shopping campaign analysis


  • A sophisticated tool meant for businesses and SEO professionals
  • Accurate and extensive keyword research and suggestions
  • A multi-functional tool to meet all your SEO and advertising needs


  • Comes with 40+ advanced tools that might take you a while to explore


  • Pro – $83.28 per month, billed annually
  • Guru – $166.62 per month, billed annually
  • Business – $333.28 per month, billed annually

All plans include over 40 SEO, PPC, and marketing tools. Monthly plans a bit costlier than annual plans.

2. Ahrefs


Search a term in Ahrefs free Keyword Generator, and you’ll get up to 150 keyword recommendations related to the term. We like that you can optimize by platform, keywords for Google, Bing, YouTube, or Amazon. You can also optimize by country so you can zero in on your preferred market. In addition to showing you keyword ideas, Keyword Generator also shows you the difficulty of ranking for the term and the search volume, along with up to 50 related question queries.

3. Google Keyword Planner

Google Keyword Planner

The Google Keyword Planner helps you target the right customers with the right keywords. This PPC tool provides you with keyword ideas to build your campaigns.

What’s more, you ask? You can get the keywords at the best price possible when you plan well. And you can create ad groups and set bids for each keyword before starting your campaign.

4. Google Trends

Google Trends

Did you know that Google Trends is one of the most popular PPC tools on this list, trusted by marketers worldwide? Want to know what makes it so great? Read on to find out.

Google Trends is an online search tool that enables you to see how often a specific keyword has been searched for over a specific period of time. You can see the results in a search index volume graph. It can show you the relative level of interest in a specific keyword. You can also compare the level of interest among different keywords.

5. Instapage


Create personalized, mobile-responsive landing pages in minutes with Instapage. Seamlessly integrate with your entire marketing stack for accurate attribution and lead nurturing. 90+ customizable templates to choose from – no developer required.

6. WordStream Advisor

WordStream Advisor

WordStream Advisor has the basic features agencies need, supporting unlimited users and providing segregation for tracking different client accounts. The tool’s best features are keyword research and ad scoring, which save time and boost ROI. The only downside is that it only supports Google, Bing, and Facebook ads.

Price: Starting $229/month
Features: a/b testing, campaign management, channel management, contact discovery, lead generation and more.

7. PPC Entourage

PPC Entourage| Best Free PPC Tools

This is another specialized Best Free PPC Tools for optimizing your Amazon advertising. It helps you create and run Amazon product campaigns to increase conversions.

If you are an active Amazon Seller, the PPC Entourage’s suite of tools can do wonders for your business.


  • Identifies areas for improvement
  • Does keyword research and suggests relevant, untapped keywords
  • Has automation options for optimizing bids, adding and removing keywords, etc.
  • Built-in analytics tools
  • Provides bulk campaigns optimization
  • Negative keywords optimization


  • Saves time and effort by managing your Amazon Ad campaigns for you
  • 14-day free trial
  • Quick and easy setup


  • Works only for Amazon and not other advertising platforms


  • Plans start at $47 per month for 5 SKUs and the cost increases with an increase in SKUs.

8. SimilarWeb

SimilarWeb| Best Free PPC Tools

SimilarWeb is another competitor research tool that has a free version available. With SimilarWeb, you can benchmark your results against your competitors and identify new emerging trends and opportunities.

Price: Starting from $0/month
Features: competitor analysis, keyword analysis, mobile app data, multiple users and more.

9. Optmyzr

Optmyzr| Best Free PPC Tools

Optmyzr is an award-winning PPC tool. It automates the optimization of your ads with the help of machine learning capabilities. You can handle both Bing ads and AdWords from the platform.

It helps you manage your account by adding or eliminating keywords, adjusting placement on display networks, changing bids, and using the shopping campaign splitter and bidder.


These are some of the Best Free PPC Tools that can help you optimize your PPC campaigns and help you manage all aspects of your campaigns. Ready to try out these tools? Read their features in detail before deciding which one to invest in.

Are there any PPC tools you want us to know about? Let us know in the comments below. We would be happy to hear from you.

To take advantage of PPC campaigns service we have. you can get started with Imbassy

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Abeer Mohamed

Lead Data Analyst at Imbassy. — I help businesses make better business decisions. 🎯

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