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Digital Marketing Strategies for Startups ” In the world of business, challenges have high for startups, especially in recent years when a number of competitors has surged drastically.
This is the reason why many businesses are shutting down within a few years, despite being laced with great unique ideas, a skilled team, and enough funds”.
So, what is hindering their growth in the business?
Digital marketing is one such marketing strategy that can bring a great deal of difference in your overall marketing efforts.
You need to adopt digital marketing strategies for startups that hit the bull’s eye.
In this article, we will discuss six unbeatable digital marketing strategies for startups.
1- Focus on Micro-Moments
Utilizing every possible opportunity is the first thumb rule for startup business and this is what is offered with micro-moments, introduced in Google in 2015.
Thanks to the increasing use of smart-phones that has raised the number of micro-moments when users want to learn something, do something, discover something, watch something, or to buy something.
Google defines these moments as “I want-to-know,” “I want-to-do,” “I want-to-go,” and “I want-to-buy” moments.
These are the moments when users are quite specific about their searches, brand and hence are making decisions faster.
So, utilizing these moments to the optimum level to build an SEO strategy can be a game-changer for your startup.
2- Leverage the Power of Voice SEO
The usage of voice search technology has increase rapidly in the past few months and so is the need for voice search SEO.
The significance of the voice search SEO can realize with a few recent stats.
According to Google, 27% of the online global population is using voice search on mobile.
Also, as per reports of ComScore, more than half of all smartphone users are engaging with voice search.
3- Take the Help of Content Marketing
To grow up a business, content marketing is a proven strategy. If not, then 70% of marketers wouldn’t actively invested in content marketing.
Now, consider this fact – content marketing gets three times more leads than paid search advertising, which means lower investment.
Moreover, better content can drive traffic to a blog by up to 2,000%, helpful in creating buzz for a startup.
Content marketing when clubbed with proper copywriting techniques provides highly effective and long-lasting results for your business.
Plus, this strategy also supports SEO and SMO.
4- Use Top Analytics Tools
Data is an integral part of every marketing campaign.
You need to understand which sources are driving the maximum traffic and conversions.
We are already generate 1.7 megabytes of data every second and this is set to increase further in the coming years.
Without analyzing the website traffic, it is not possible to effectively assess the current marketing strategy and plan your future moves.
Google Analytics is one of the most popular tools to uncover massive amounts of data about the website and its users and get valuable insights to enhance marketing strategies.
5- Run Social Media Ads
An average Facebook user sees 10 posts, makes 4 comments, and clicks on 8 ads in a month.
No doubt why 40% of small businesses rely on social media ads to generate revenue.
Social media ads have there since years and there is nothing new.
6-Don’t Forget Email Marketing
Last but not least – email marketing. Many startups ignore this valuable strategy but, this is the most cost-effective, yet viable strategy for startup businesses.
No doubt, that the impact of email marketing is much higher than just reaching the inboxes.
It helps develop relations with existing customers and reach out to potential customers.
The above digital marketing strategies for startups will surely help you promote your startup.
But in addition to that, you also need to understand your audience, their behavior, and your business’s nature to make them work.