Listen with Brian from Imbassy
Each year’s web design trends promise to beam us into the scifi future of our dreams, given that they are based in technology. But the 2021 predictions we received from our community of web designers from around the world suggest the opposite.
2021’s web design trends appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers are seeking new heights of realism. They are blending the digital and the ordinary like never before, and it reflects just how much a part of everyday life websites have become. In this way, the following 10 web design trends for 2021 are literally breathing life into the digital world.
1. Dark mode
From popular apps to social media and your overall phone appearance, dark mode is a popular choice among users. Even the White House website (whitehouse.gov) has a toggle that allows users to switch back and forth between contrasts. Whether you’re in a light or dark room, people choose the dark mode to reduce eye strain as we collectively spend more time looking at screens than ever before. The dark mode also offers a modern, sleek look for your site aesthetic. As dark mode becomes a progressively popular option, you should consider this as you’re strategizing themes for your site.
2. Human touch
Hand-drawn design elements bring emotion and humanity to websites, something that deep down users who are tired of technology crave.
In fact, this rebellious trend is almost the opposite of pixel-perfect, so flaunt your ragged edges and exposed shapes to show how human and realistic your brand is.
3. Immersive 3D elements
In a world where virtual reality is closing the gap between the online world and reality, 3D visuals are becoming a trend in web design. These visuals add dimension to a web page, making it more engaging and interactive for users. It’s important when you’re using 3D effects, though, to make sure the visual is complimenting or giving context to the content instead of distracting from it. Simple yet effective 3D design elements you could easily incorporate on your site include drop shadows, gradients, and layers of different elements to bring your page to life. When used correctly, 3D visuals can keep users on the site through improved engagement and time spent on the site.
4. Delicate shadows, layers and drifting components
Delicate shadows and drifting components make a pseudo-3D impact and make plans more layered and fascinating.
This pattern expects to make profundity. It works with the image, yet additionally with text and photographs, and gives the plan a feeling of daintiness, as though the components were coasting on top of one another.
5. Mixing Photography with Graphics
Using real photographs mixed with illustrations or graphics really captures the spirit of the brand. The style of these visuals can influence how people interpret the photo – cartoon swirls are better used for something more playful, and geometric swirls for something more complex. High-quality photos already look great on their own, but adding cool graphics will really show off your creative flair.
6. Solid frames in a single color space
Layouts with a full crop release have long been a trend in web design.
Designers are now gravitating towards solid structures and playing around with different ways of using lots of white space (and space of any color, for that matter) to give their designs more structure and use clean framing, in order to give the design a sense of stability and solidity, order and neatness.
7. Light and neon
Futuristic full colors like blue, purple and bright pink give the design a sense of radiance for the future. Professionals use bold color combinations to make web design literally jump off the screen. This trend is particularly evident in dechrome web design.
It blends perfectly with other uptrends like extreme minimalism and dark mode. And luminous colors can really shine.
8. Ultra minimalistic navigation
Website content gravitates towards more voice-scripted video and less text. Over the past few years, navigation has become easier to adapt to very small devices and even less attention span. Extremely minimalist navigation removes much of the difficulty in usability.
9. Frosted glass effect
Recent advances in web technology have made it easy to implement a frosted glass effect on websites. The blurred appearance of elements behind the frosted glass overlay helps add color to the area, as well as allowing text or objects to appear in the image and remain legible.
10. Photo art
The main idea is to dazzle customers and grab their attention by showing interesting and unrealistic elements. They make potential consumers use their imagination and stay on your website longer. In this way, you can increase your average session time and possibly increase your conversion rate.
Get Started With Imbassy Web Design Team
The web is constantly changing, so it’s important to keep up with the latest trends and best practices to keep your site looking fresh against the competition. After all, your website is a place where anyone can find you, day or night, to learn more about your products or services. If you want to work with a company that stays on top of the latest trends and best practices in web design, get in touch with our team at Imbassy. We’d love to work with you and learn more about your business and your website goals. With almost 20 years of industry experience, we’ll combine our decades of knowledge and insight into top trends to create your superior online presence.