If you own or operate as a business, you are already aware of the importance of your brand. You might have even spent hours agonizing over the perfect logo, tagline or color palette.
Your brand encompasses everything you are and that distinguishes your business from your competitors’. It showcases the unique way your business solves your target customer’s problems.
The same goes for your events. You are not organizing events just to fill up space in a calendar. You have identified a specific need in your target market and are creating this event to answer that specific need.
So, in a world where people are overwhelmed with information, where events seem to pop up every other day, how do you make sure your event stands out? How do you create a value-based narrative, a compelling story in which the hero is your attendee? And how do you disseminate that story to an appropriately broad and targeted audience that it will resonate with?
In other words, how do you increase brand awareness for your event? And what is Strategies for Increasing Brand Awareness for Your Event?
There are plenty of ways to showcase your event’s personality, and we are going to share some of the most effective ones with you.
What is Brand Awareness?
“Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service.”
Why events can help improve brand awareness?
You’ve probably heard that people don’t want products, they want an experience. That’s only partially true.
While people do want to buy an experience, the right experience will also make them want to buy the product.
No less than 98% of consumers are more likely to buy something after attending a cool event that gave them an experience.
So let’s dive into how you can give an experience…and receive more sales in return.
6 Strategies for Increasing Brand Awareness for Your Event
- Create a Website Dedicated to Your Event, Not Just a Landing Page
- Use Email to Build Expectations and Keep Your Attendees Informed
- Create Valuable Content to Motivate People to Engage With Your Brand
- Harness the Power of Social Media
- Create a Mini Pop-up Event
- Take Advantage of Physical Spaces
Case Study for Increasing Brand Awareness for Your Event
Consider Old Spice. (Did you just picture the man on the horse? I did.) Their advertisements for their hygiene products are overflowing with personality and humor, and they still mention their products throughout. The advertisement not only makes an impact on its viewers, but a mere mention of the “Old Spice man” also sends consumers back to YouTube to watch the commercial … and to the store to buy some deodorant.
Ready to boost your brand awareness?
You now have a step-by-step guide on how to plan an event that can boost your brand’s awareness among your target audience.
You also have a handful of great event ideas you can use as a template to organize your own branded event.
Got any first-hand experience with brand awareness events? Drop us a comment below!